BMWUSA.com

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Description

Senior Experience Architect, Kirshenbaum Bond + Partners / Dotglu

Directed complete user experience redesign for BMW interactive campaign, featuring a new online community to bring enthusiasts, owners and dealers into a cohesive, circular and viral whole, improving both lead generation and customer relationship management, ultimately connecting online and offline experiences.

For

BMW

Type

Interactive, Advertising, Interaction Design, information architecture, Automotive, experience architecture, dotglu