BMWUSA.com

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For
BMW
Description

Senior Experience Architect, Kirshenbaum Bond + Partners / Dotglu

Directed complete user experience redesign for BMW interactive campaign, featuring a new online community to bring enthusiasts, owners and dealers into a cohesive, circular and viral whole, improving both lead generation and customer relationship management, ultimately connecting online and offline experiences.

Type
Interactive, Advertising, Interaction Design, information architecture, Automotive, experience architecture, dotglu